11th February 2013
TRUESCAPE SHOWS THE REAL PICTURE
Truescape simulations show the real visual impact of the proposed NZTA basin reserve bridge.

23rd January 2013
TRUESCAPE IS NOW RECRUITING
Click on the links below to find out more and apply.
Senior 3D Modeller
Business Development Manager
21st November 2012
ADVANCEMENTS IN WIND FARM VISUALIZATION TECHNIQUES
Video presentation of Brian Murphy speaking at the 2012 CanWEA Conference on Advancements on Wind Farm Visualization Techniques
The link provides an audio and video recording of the fifteen-minute presentation with the slides discussed and the video and photo simulation examples presented. This presentation offers a succinct overview of all options available to developers considering using visualizations for wind energy projects. Please note that the recorded video footage does not reflect the quality of the video animations as actually presented on screen. Several of the simulation examples shown in this presentation are also available in the “Industries / Wind” section on our website at http://www.truescape.com/wind. This recording is provided for information purposes only.
3rd July 2012
US PATENT ISSUED FOR TRUESCAPE’S TRUEVIEW TECHNOLOGY
Truescape is pleased to announce that our US Patent for our Trueview technology has finally been issued. This was after four years and several interactions with the US Patent Office. Our lawyers tell us that our application was a straight forward one as it received no external challenges.
25th June 2012
INTERACTIVE MODEL
Truescape has produced a fully interactive 3D model of the CTV building in Christchurch. The model is being used by the ‘Royal Commission of enquiry into building failure’ in the hearing as the reasons for its collapse are examined. It is an honor for us to be involved with this project especially one in which accuracy and integrity are so important for everyone involved. The Truescape model can be seen starting from minute 7 in the following video link of the opening address on Monday 25 June.
Click here to view the video link
25th June 20122
TRUESCAPE GROUP ON LINKEDIN
Truescape has a lead role in promoting best practice for guidelines for simulated visual imagery with the aim of improving the overall value and credibility of the ‘visual simulation’ industry in general. To help promote open cross border discussion on this topic Truescape has formed a discussion group on LinkedIn. Its Truescape’s aim to ensure that the users and reviewers of ‘visual simulations’ can rely on the quality and accuracy of any ‘visual simulations’ that may come across their desk.
Truescape is contributing to discussions on visual imaging standards in several jurisdictions. In New Zealand we worked with the New Zealand Institute of Landscape Architects on the preparation of ‘The Best Practice Guide’ here in New Zealand. In the US we are an invited contributor to an initiative sponsored by a an official US Government entity who in turn are working with various Federal Agencies with the outcome of producing a usable guide there too.
In Australia we have been an invited presenter on this topic and visual imaging in general to planning groups and interested parties in four Australian states. In Canada we have also been an invited presenter to a provincial regulatory authority.
As this is a topic of high interest in multiple jurisdictions it would be great to establish an international dialogue between interested parties across international borders.
I look forward to being part of this international discussion and being a catalyst for it.
Sam Chaffey
Truescape
11th June 2012
TRUESCAPE AUSTRALIA PTY LTD
Truescape is pleased to announce the incorporation of Truescape Australia Pty Ltd, our new Australian subsidiary. Truescape now has a subsidiary in each of the markets we are active in and brings the Truescape Group up to a complement of four entities consisting of the New Zealand parent and three offshore subsidiaries. Truescape Australia has its initial point of presence in Brisbane, Queensland and our plans now call for the recruitment of an Australian based ‘Business Leader’ later in this calendar year.
1st June 2012
NEW APPOINTMENT: KC SAHL
Truescape is pleased to announce the appointment of KC Sahl as Truescape’s Business Leader, US East. KC will join our New York team and brings valuable energy-related government relations and operations experience to Truescape. Prior to joining Truescape, KC worked with NRG Bluewater Wind as the New York Project Director where he was successful at putting together the business cases for energy projects and developing the public support necessary to successfully permit them.
NEW CONTRACTOR: AUSTIN BEAUSOLEIL
Truescape welcomes Austin to the Truescape team in New York. Austin is Truescape’s new field technician and will undertake site work for clients across the US as and when required. Austin comes from a photography background and will also assist in improving some of our more technical projects such as night time lapse and night lighting.
21st - 24th May 2012
VISUAL IMPACT ANALYSIS WORKSHOP
Andrew Lewis is leading a workshop on Visual Impact Analysis prior to the National Association of Environmental Professionals conference in Portland, OR.
Truescape is working with a multidisciplinary team of visual experts to develop a one day curriculum on Visual Impact Analysis to be delivered as a workshop prior to the National Association of Environmental Professionals conference in Portland, OR on May 21st 2012. Attendees are aware of common scenery management and VIA procedures, including management framework and impact assessment procedures used by the BLM (VRM), USFS (VMS and SMS), USACE (VRAP), and FHWA. Attendees may also have applied non-federal procedures to projects sited on non-federal lands or outside the US. Andrew Lewis of Truescape will lead the discussion and present examples in the section regarding visual simulations.
15th - 17th May 2012
VISIT US AT BOOTH #1845 AT THE ELECTRIC POWER EXPO IN BALTIMORE
Truescape will be exhibiting in Booth #1768 at the Electric Power Expo in the Baltimore Conference Centre, Baltimore, Maryland, USA
1st February 2012
TRUESCAPE CANADA INC
Truescape is pleased to announce that we incorporated a Canadian subsidiary in October 2011. Truescape Canada Inc. is a Canadian federally incorporated company, provincially registered in Alberta with its base of operations in Calgary. Truescape has already created a significant market opportunity in Canada thanks to the support of our current Canadian clients. This is an exciting era for Truescape as we continue to develop our Canadian business, now from a local Canadian office.
23rd January 2012
NEW APPOINTMENT: BRIAN MURPHY
Truescape has appointed Brian Murphy (Jan 2012), our first Canadian employee. Brian is based in Calgary Alberta and will be responsible for supporting and building our Canadian business. Brian’s profile can be found in the executive team list under the ‘Our company’ link on this site. Welcome Brian.
