Great strategy underpins successful business

Communicating strategy is a complex, dynamic and an evolving process. We interpret your vision and strategic goals so they can be easily explained to the people who need to understand – your stakeholders, board and decision makers, as well as relevant interest groups key to your business success.

We enable decision-making

Complex concepts can be difficult to explain, so it’s critical that factual information is communicated in a way that enables informed decisions to be made. In collaboration with your organization, we employ innovative, smart visual tools that cut through the confusion and ambiguity, and deliver consistent, compelling messages. Stakeholders have confidence in your strategy and capabilities and, as a result, better decision-making is achieved.

Together we drive transformation 

For over 20 years we’ve built relationships with clients who have valued our expertise, passion, commitment and professionalism. We’ve partnered with some of the biggest names on the planet including Shell, BP, Siemens and Kinder Morgan. These companies trust us to work with them to explain their strategy, uncover insight and drive transformation.  

Sam Chaffey

Executive Chairman

Since starting the company in 1995, Sam has established Truescape as a global industry leader for strategic visual communication of major capital projects in the energy, mining and infrastructure industry sectors.
Sam is an experienced business creator. Prior to founding Truescape, he spent over 12 years building a successful food trading business, exporting products from New Zealand to the USA as well as undertaking property development projects in his home town of Christchurch, New Zealand.

Tony Coggan

Executive Director

Based in San Diego, California, Tony oversees all Business Development activities across the Truescape Group. With over 20 years of experience in the energy and infrastructure sectors, he is able to advise multi-national corporates on how to accurately communicate complex messaging to diverse audiences in a way they will understand.
He has a wealth of experience working on major capital projects in the energy and oil and gas sectors across Australasia and North America, and has extensive experience providing expert testimony under cross examination before court and hearing panels in New Zealand, Australia and North America.

US Cell: +1 518 538 3236

Alan (Mac) Mckinney

Chief Operating Officer

With over 35 years of experience of working in the power industry, Chief Operations Officer Alan McKinney, aka Mac, is responsible for the production work that we undertake. Prior to joining Truescape in 2014 he successfully developed large green fields energy projects from conception through to business case sign off in preparation for construction.
During this time Mac spent over 14 years engaging with a broad range of stakeholders both internal: CEOs, CFOs, Project Directors, and external: land owners, regulators and government officials. Mac shares these experiences with our clients as they navigate the complex and difficult paths that can be stakeholder engagement. He is also a member of the Project Management Institute®.

Edward Twiss

Manager of Operations Truescape USA

With over a decade of experience in the 3D visualization industry, Edward has managed high profile projects ranging from film to wind developments and leads the day-to-day project operations for Truescape in the United States.

Before joining the company, Edward worked as an animator at Weta Digital on the Lord of the Rings films and spent time at top Australian animation companies including Animal Logic. In addition to his operations role at Truescape, Edward appears as an expert witness at permitting and court hearings.

Sander Murray

Digital Content Leader

Corporate Communications and 3D Visualizing are Sander's key areas of expertise. With a background working for large corporates, he has a firm grasp of the importance of branding, in particular crafting a consistent and simple message.  

The value that Sander brings to any project is creativity built on a foundation of technical ability. He brings publications and presentations to life and provides not only new and interesting graphics ideas, but also how to strategically present a project successfully.

Carlo Stark

Project Director

Having worked as a 3D modeller, industrial designer, and manager of his own design office in Germany for many years, Carlo understands all of the complex processes involved in the preparation of survey-accurate simulations.
Having been with Truescape since 2007, Carlo has gained in-depth knowledge dealing with large scale transmission projects. He has helped clients in the US, Canada and Australasia to develop tools which specifically address the particular issues these projects face during public outreach and consultation.

Elliot Payne

Senior Project Manager

Elliot has a key role within Truescape that involves working with our clients in order to gain an understanding as to what their key objectives might be. He draws on his extensive experience within the visualization industry to provide a product that meets those objectives. He is also directly involved with managing the production team as these products are developed.

Elliot has been with Truescape since 2010 and in that time he has worked with a broad range of clients within the energy, gas, power and infrastructure sectors. He enjoys the challenges that this role brings and gets a lot of satisfaction in seeing our clients succeed in achieving their objectives.

Shane Berry

Senior Project Manager

Shane has extensive 3D visualization and project management experience. Before Truescape he worked in various office locations for a leading multi-national design, planning and engineering firm. He has also managed his own visualization business.
Shane has been with Truescape since 2014 and has worked with a broad range of clients within the energy, gas, power and infrastructure sectors. He maintains a high level of coordination with clients and consultants, ensuring that projects are delivered on time, within budget and expectations are exceeded.
Recently, Shane has been working on mining, oil, gas, transmission and infrastructure projects in Australia and North America.

View the story


We can’t talk about many of our projects,
fortunately our client list speaks for itself.

  • Shell2
  • BP
  • RioTinto
  • bhpbilliton
  • enbridge logo
  • KinderMorgan
  • qaunta
  • Siemens
  • Suncor
  • agl1
  • AltaLink
  • adani
  • Syncrude
  • hydro one
  • origin
  • devon
  • freeportLNG
  • exxon
  • brightsource
  • northeastutilities
  • PSEG
  • HUNT
  • Osum
  • BChydro
  • SCE
  • transgrid
  • energex
  • enXco
  • nexen
  • nationalgrid
  • georgia power
  • eDF
  • Husky long
  • Duke
  • acciona
  • Pacific Hydro long
  • First Solar
  • Vulcan
  • Newcrest
  • Transmission
  • Mining
  • Oil & Gas
  • Infrastructure
  • Wind
  • Solar
  • Hydro
  • Pipelines
  • Land Development
  • Rehabilitation
  • Urban
  • Shale
  • Roading
  • Barr Engineering, Single Turbine Project

  • OnTrack, Airspace Ownership Sim

  • Gold Fields Australia, Mankayan Project

  • SKM, New Acland Coal Mine

  • Contact Energy - LNG Plant

  • Country Energy, Cooma to Bega

  • Lorem Ipsum

  • Lorem 876s

  • AGL, Nyngan and Broken Hill Solar

  • Lorem Ipsum

  • Transfield Services, Mt Emerald

  • Lorem Ipsum

  • Legend, Mt Isa Phosphate Plant

  • Siemens, Snowtown Base Model

  • BECA, Brunswick Terminal Station

  • Lorem Ipsum

  • Meridian Energy, Brooklyn Turbine

  • Lorem Ipsum

  • Meridian Energy, Greta Valley Windfarm

  • Meridian Energy, Hayes Cumulative

  • Solid Energy, Matauran Concept Visualisations

  • Nexen Cordova Road

  • Lorem 76wind

  • Syncrude, Historical Aerial Mine Stages

  • BC Hydro Surrey Substations

  • Shell Wind Energy, Bear River Wind

  • Lorem Ipsum 1

  • Lorem Ipsum 2

  • Lorem 3

  • Lorem 4

  • Lorem 45

  • Lorem 69

  • Lorem 876

  • Lorem 432

  • Lorem 76t

  • Lorem p87

  • Lorem t65e

  • Lorem 82

  • Lorem u76

  • Lorem 77y

  • lorem 7438

  • lorem uhgs

  • lorem spain

  • Lorem africa

  • Lorem mine

  • Lorem p924

  • Lorem H

  • Lorem k867

  • Lorem 75

  • Lorem perth 3

  • Lorem perth 1

  • Lorem perth 2

  • AGL

  • Hyder Consulting

  • Hyder Consulting

  • Senex

Contact us

United States

Truescape USA Inc.
US Office. +1 917 399 4190

575 Lexington Avenue
4th Floor
New York
NY 10022

Level 2
1925-B Richmond Ave
TX 77098-3401

For new business enquiries in
North America:

Tony Coggan
US Cell: +1 518 538 3236


Truescape Canada Inc.
Ph. +1 587 894 1245

1200, 700 - 2nd Street S.W.
Calgary AB T2P 4V5

For new business enquiries
in Canada:

Tony Coggan
US Cell: +1 587 894 1245

New Zealand

Truescape Ltd
Ph. +64 3 365 0405

Level 2
122 Riccarton Road
Christchurch 8041

PO Box 8641
Christchurch 8440
New Zealand

Alan (Mac) Mckinney


Truescape Australia Pty Ltd.
Ph: +64 3 423 9378

Level 10
12 Creek St
Queensland 4000

For new business enquiries in Australia:

Shane Berry
NZ Cell:
+64 29 200 7140.

World Map
  • New Zealand

  • United States

  • Australia

  • Canada

  • Houston

  • San Diego